Founder
PSBLTY Co.
Chris Smith’s story begins in Arizona, where his family was among the first to settle the wild and beautiful land. He grew up a cowboy, surrounded by storytellers, where he learned a fundamental truth: words create worlds. His journey to wealth management wasn't planned. When a friend insisted he’d excel in financial services, Chris initially resisted. But upon entering the industry, he immediately saw what others missed—advisors weren't struggling because they lacked knowledge. They were struggling because they lacked leadership. After transforming one wealth management firm's approach from technical expertise to authentic leadership, the results were undeniable. Chris recognized a profound opportunity: financial advisors, with their intimate connection to families and wealth, could create generational impact far beyond investment returns. The PSBLTY Co. was born from this vision. As founder of The PSBLTY Co., Chris serves as the #1 speaker and trainer for financial advisors who want to lead, differentiate, and grow their AUM. He helps these advisors break free from commoditization and move toward pre-eminence, teaching them to use language and leadership to stand out in an industry of "same." Because when advisors master language and leadership, possibility isn't just a name—it's the foundation of everything they build for generations to come.
Monday, November 3, 2025
1:30 PM - 2:30 PM PDT